TwitFaced 2011-2016, with love

I can’t thank you enough for making TwitFaced happen, I knew absolutely nobody when I moved here a couple of years back and thanks to TwitFaced, I’ve made loads of mates so cheers for that, made life here in Manchester great. (TwitFaced attendee, April 2013)


Tonight will see the last ever TwitFaced take place at the brand new Stage and Radio venue in the Northern Quarter, fittingly once the location of Manchester’s first ever nightclub.

We can’t wait for it and plan to go out in typically raucous style. Stage and Radio is going to be packed to the rafters for our 13th event and capacity-abusing ticket sales of 275+ indicate there is plenty of life left in the old dog. But it’s definitely time to call it a day and leave the door slightly ajar for a one-off comeback event sometime in the future.

Both my own and Simon’s personal situations have changed over the past year and though TwitFaced remains a labour of love, it’s becoming increasingly difficult to dedicate the time required.

It’s hard to believe five years has passed since the original idea was hatched. For a few years at least, TwitFaced played an important part in accelerating business and personal connections across this amazing city. Nearly 5000 sign-ups, over 3000 attendees and easily thousands more relationships forged across multiple sectors.

And though TwitFaced still holds a magnetic pull for so many, we have to admit the job is done. That initial purpose – to transpose Twitter conversations to face to face dialogue – has been diluted. If Manchester was disconnected back in the summer of 2011, it’s damn near incestuous now.  That unique proposition and our innovative approach rapidly accelerated TwitFaced to cult-like status and by some distance, the biggest networking event in the city with over 700 people registering for our last free event at Manchester 235 casino, ahead of our decision to charge and expand the entertainment offer.

Leave your card and ego at the door.

CEOs, graduates, entrepreneurs, artists, lawyers, designers, students, managing directors, actors, special forces, pop stars et al. Twitter is a great leveller and TwitFaced adopted the same ethos pulling allsorts together. Where else would you see the Spinningfields Mafia, Manchester Party Crowd and NQ Hipsters in the same room?

I’m not sure Paul Calf, Jimmy Saville, The Wet Bandits and Steve Stifler should ever really figure at a business networking event. But they did.

Innovation such as the various apps we developed to help crowdsource music, introduce new Twitter connections and of course, the popular Wheel of Booze game. It was quite clever stuff for the time and lack of obvious supporting budget.

On the other hand, I appreciate it’s never been everyone’s cup of tea. Our in-your-face approach might be mine and Simon’s take on the Manchester we remember and also happens to be the people we truly are. No shrinking violets. Let’s have a chat. Dance like nobody’s watching. Leave your attitude and business cards at the door. Now neck that. Cheers.

You’re alright you lot.

I want to thank some of the amazing people and companies that have made it oh so enjoyable to deliver an event that has brought so many special people into my world.

Firstly, Simon Calderbank, who has been an extraordinary event host and organiser-in-chief. Our DJs, Mark Hogg and Martin Glynn, as well as Jamie Scahill for earlier contributions. Dave Greaves and Cata Pereda for polishing our rough edges. Al Mackin, Dan Nolan and Christian McGinty for amateur DJ stints in the early events. My ex-Creative Director, Steve Buckley for the name & logo. Gareth Poole for the app. Ian Adams and Ron Gilmour for photography services. Magician, Anthony James and Mr Mentalist, Chris Rawlins. Natasha Turkington for being the first TwitFaced attendee. Bernadette Kelly and Helen Ramsbottom for venue advice. Thom Hetherington, Chris Marsh, Steve Kuncewicz, Laura Thomas, Paul Grimshaw, Simon Bowers and Mike Henderson for consistently being first class flag-wavers. On the night helpers, Aisha Riaz, Samantha Bell, Sian English and Ben Hobson. And last but not least, my Studio North colleagues, Hannah Swarbrick, Shauna Carysforth, Roisin Metherell, Stuart McMullen and Nicola Wyld who devoted hours of personal time to aid and abet the TwitFaced cause.

All of our sponsors but in particular, Manchester Confidential, Melbourne Server Hosting, theEword, Run2 (formerly Upsearch), Riskbox, MRJ Recruitment, Galloways Printers, WeAreDigitl and Fatsoma.

I’m sorry – I know there are so many others deserving of a mention but I’ll make it up to you in person.

But for now, for one last time, let’s rock Stage and Radio later on tonight. Smile at people, chat to strangers, take a chance, be yourself, make someone’s evening, be inspired. Get TwitFaced.

@MichaelDiPaola (Founder) 

Raised on songs and stories


In memory of our mum, Caitriona Di Paola (nee Kearney)
13 November 1952 – 15 December 2015

Caitriona was one of four children born to her parents Maura (Mary) & Matt Kearney in early 1950s Dublin. It was a happy childhood but sadly, at the age of five, Caitriona lost her little sister Bernadette at just 18 days old.  Two years later, in search of work, the family moved to England in 1960 and this young Irish girl quickly settled into a new life in inner-city Manchester.   

Caitriona’s older brothers, the dearly departed Cyril and John, the eldest, were highly protective over their younger sister, often walking her to school and always looking out for her. Caitriona joked recently that walking her to school was just a surefire way for them to meet girls but she felt safe in their presence.

Communion WithMum

Though the family didn’t have much money, it was a loving, caring and sociable environment – the family would often take in lodgers down on their luck. It was a backdrop that contributed towards Caitriona’s own personal DNA, forging her own set of values: fun, caring, hardworking, resilient and above all, loving.

As a youngster, Caitriona would love her trips to the Irish countryside to see her many cousins and extended Kearney family in County Limerick. Some of her heart never really left Ireland, be it Dublin or the more rural surroundings of Doon and Dark Island.

Throughout her school years, Caitriona worked hard.  She attended Loreto Convent in Dublin, St. Joseph’s RC Primary School and Loreto Grammar in Manchester, making many friends and excelling academically. She successfully passed her O levels in 1968 but by then Caitriona’s independent flame started to burn.

She joined the Young Catholic Students which allowed her to help people in need but also gave her access to, in her own words ‘fun, boys and parties’. This led to conflict with Loreto’s Headmistress, Mother Victorine.  Caitriona explains in her own words;

“My parents were spoken to about my involvement in the YCS, which made me more determined to be president. It came to a head a few weeks before my A Levels when Mother Victorine called me in and offered me a card for an organisation called Contact which looked out for young women who had gone astray! I might have been lively, but I was a good kid. I just grabbed my stuff and walked out of the school gate.”

Singing Accordian

After school, Caitriona worked for five years as a civil servant for the Department of the Environment and then the Manchester Health Authority in Chorlton. In this time she met, fell in love with and eventually, aged 22, married Giovanni in 1975. Exactly nine months to the day later, Caitriona gave birth to her first child, Michael. And three years later, she repeated the feat with a second boy, Anthony as the Di Paola family settled on Peel Hall Rd in Wythenshawe.  Caitriona would devote herself to emotionally nurturing and intellectually stimulating two young boys. Something, many would say, she excelled at.

Motherhood didn’t entirely quell Caitriona’s appetite and love for music and she continued to sing. At bedtime to her sleeping children; at family parties given half a chance and semi-professionally, as part of various groups, in pubs and clubs around South Manchester. Caitriona loved to sing and cherished the power of words and lyrics. A particular party trick being able to sing a song about any topic you could throw at her. The repertoire was endless, as was the enjoyment of those who surrounded the inevitable life and soul of any party.  Her house is filled with song lyrics, musings, limericks and poems – she had a real talent for the written word.

WithMichael Bathing WithBoys WithDad

Aside from music, Caitriona had a wicked and incredibly sharp sense of humour, as well as an encyclopedic knowledge of the world – even in her latter years, she was still tuned into modern trends and current affairs. Caitriona even tweeted once or twice.  She could read James Joyce and Dylan Thomas but also enjoyed Terry Wogan, Mills and Boon, CSI Miami, Sudoku challenges and daily crosswords.

As her two boys matured under her guidance, Caitriona revisited her career in 1984, initially working as a technician at St John Plessington High School, St. Pauls RC High School and then Poundswick High School – all in Wythenshawe.  In 1992, at the age of 40, Caitriona’s magnificent mind led her to complete her vocational A-Levels – she gained the BTEC National Certificate in Science with a grade of distinction – one of only a handful of candidates to do so in the North West that year.

The Headteacher of Poundswick saw the potential in Caitriona and asked her to be a classroom support worker assigned full time to a young boy with ADHD.  This led her to gravitate towards a new career in child care and social services.  In 1998 she started work as a residential care worker at Greenbrow and then Beech House Children’s Home in Wythenshawe – places where she again made many friends and earned the respect of colleagues.  In 2005 she gained her NVQ Level 3 in Caring for Children and Young People. This was another proud achievement for Caitriona.

Caitriona’s faith in God never wavered for many years, ensuring the boys attended mass every Sunday and she made trips to Lourdes, the Vatican and took great pleasure in seeing Pope John Paul II at Heaton Park.  But Caitriona struggled with the loss of her parents. She loved her father with all her heart and invested so much energy in caring for her mother in her final years. Both deaths became a huge emotional drain on Caitriona.

Later in life, Caitriona, by now divorced, found companionship with Nigel, continuing to explore her love of music, pubs and meeting new people. She travelled to many places and always spoke fondly of the experiences at this stage of her life.

Daphne Horse John Snowski

She enjoyed wonderful holidays in Canada, spending time with her dear brother John, who himself hasn’t been well in recent years. The photographs of her final trip in 2006 are full of love and happiness and rumours Caitriona spent most of the trip flirting with ski patrol boys are yet to be proven.

She would later become a very proud and loving Nonna as both Michael and Anthony gave her two grandchildren each – Bobby, Joseph, Elin and Annika. The children have been particularly upset these past few weeks and Nonna is remembered with great affection and love by the next generation of family.

After a gradual decline over a couple of years, Caitriona bravely battled serious and painful illness in Autumn 2014, with the doctors at Wythenshawe Hospital astonished how she managed to fight off so many problems. But fight she did and Caitriona was on a positive road to recovery until another emotional battering took its toll. Saying goodbye to her brother, Cyril, at bedside in hospital, last year again hit her hard and visibly drained her.


Finally, after further hospital admissions, Caitriona was ready to be reunited with her mum, dad, brother and little sister. She passed away peacefully at 9am on Tuesday 15 December with both sons at her side.

Caitriona Di Paola was only aged 63 but she lived a full life and imparted at least a hundred years worth of love, wisdom and fun to those around her.


She will be sorely missed and the best way one can describe the loss of Caitriona is to use the very words she wrote herself back in 1989 when her own beloved daddy passed away:

My Dad (Matthew Kearney)

16 July 1906 – 7 January 1989

I knew that you were leaving
My heart was sad and sore
I had time to say ‘I love you’
So I said it o’er and o’er.

It didn’t make it easy
It didn’t make it right
You broke the heart that loved you
When you left me that sad night.

You told me that you had to go
But you were scared to try
The place that God had found for you
And how it felt to die.

So I held you tightly in my arms
As you looked towards the light
God opened wide the golden gate
And took you home that night.

A Family Tribute: Always There

Words are sometimes too limited to truly capture the essence of a living being. They lack the emotional stimulation of a smile or a tear. They fail to capture the sensory stimulation of a scent of perfume or piece of music.

But words, when written down, solid as oak, are always there. Unlike a fleeting interaction they endure beyond the expanse of any memory or lifetime. So we wanted to share some feelings about what our mum meant to us both, inspired by this very notion.

Three weeks after we sadly and painfully said goodbye to mum, we strongly believe our mum’s spirit is still very much alive.

In our own words, Always There…

Mum, we never suffered from pain.
Because you were always there,
soothing and healing.

Mum, we never stopped learning.
Because you were always there,
sharing experience and wisdom.

Mum, we never needed pushing.
Because you were always there,
gently nudging us to better ourselves.

Mum, we never needed punishing.
Because you were always there,
teaching us right from wrong.

Mum, we never missed a meal.
Because you were always there
to feed and nourish us.

Mum, we never wanted for anything.
Because you were always there;
time and patience was your currency.

Mum, we never slept on a worry at night.
Because you were always there,
with a song to fix it.

Mum, we never lacked encouragement.
Because you were always there,
bursting with pride at the slightest achievement.

Mum, we never felt alone.
Because you were always there,
even if just a text or call as we grew up.

Mum, we’ll never forget you.
Because your spirit will always be there,
looking over all of us.

Thank you for everything,

Michael & Anthony.

Deva-station, the Return of Betworking

It couldn’t have been a year already, could it?

The inaugural Chester Races event didn’t seem that long ago, as just after noon on Friday, the 2015 vintage of ‘Betworkers’ were rapidly gathering en-masse at Dukes ’92 ahead of another day of food and drink, making new contacts and a decent splash of merriment.

A similar plan, except we’d booked the Mockingbird Taproom for mid-afternoon grub, a stone’s throw from Chester Races and intended to hit the road much earlier than last year’s group.


The weather had looked like it might be a mixed bag all week but thankfully the day’s rain was done and dusted before lunch and the skies westbound hinted promise. As per usual, we had an interesting bunch with us.

Usual suspects like Pete Bridge-Collyns (Managing Director, Cleaning Ventures), Carlos Oliveira (CEO, Shaping Cloud), Richard Venables (Managing Director, RV Group) and Kristian Burrill (Managing Director, Gekko).

But we also welcomed some new faces like Nick Black and Howard Simms (co-founders of Apadmi), Stewart Quayle (Managing Director, AVI Fund Solutions) and Brian Painter (Managing Director, Discreet Help).

And no day at the races would be complete without Manchester’s answer to Miami Vice, Jim ‘Raino’ Rainford (Director, AON) and Kleon ‘Westy’ West (Business Development Director, theEword).


Representing the ladies were the likes of Sophie Southworth (Business Development Director, Journey 9), Jess Wilkinson (Founder, Petal & Co.) and Becky Fryer (Business Development Manager, Glued Films). As the day would eventually prove, more a case of quality over quantity where the girls were concerned.

After a few drinks at Dukes to get the day off to a good start, twenty five of us boarded our transport for the day. Like last year, Anthony’s Travel of Runcorn sent another luxurious 32-seater Club Class coach. “Spoilt rotten” was overheard from one direction. As the betworkers got comfortable, Georgina Donnelly and myself played bartenders, pouring out the copious supplies of Prosecco and beer. Unsurprisingly, Gary Chaplin (Executive Headhunter) produced iced gin & tonic miracles yet again. Fail to prepare, prepare to fail would appear to be the Yorkshireman’s preferred approach to juniper-flavoured spirits.

The journey seemed to pass in no time with conversation and drinks flowing freely and we arrived in Chester right on schedule just before 3pm where we met up with the rest of the gang inside the Mockingbird Taproom.


The food aspect was a major improvement on last year. My own choices of Shrimp Cocktail, Surf and Turf Gumbo and the Pudding Parade were an absolute delight. And that’s without whipping away half of Chris Longbottom’s (Shoosmiths) Nachez Nachos. They were literally to die for. (Drools to self.)

There were some magnificently-portioned dishes flying out to tables and evidently, everyone filled themselves up quite nicely. With a great choice of beers and a buzzing pre-races atmosphere, we couldn’t have chosen a better base and settling in for the evening did cross my mind. However, we were in Chester on some serious racing business and I had a reputation to live upto, after last year’s success, as the gambling loomed large.

We rounded up the troops and made our way to the same spot we occupied last year in the Finishing Post. Reserved seating, table service and a glorious sunny evening just about more than worth the lack of racing view offered in this part of the course. I shouted up “tenners in for the syndicate” and rustled up £150 to go and start punting with. Here’s what happened…


6.30 – Molly Dolly 7/2 Winner (£50 win at 4/1) +£200
7.05 – Aneesah 10/11 Winner (£100 win at 5/4) + £125
7.35 – Serene Beauty 6/5 Winner (£100 win at 13/8) + £162.50
8.05 – No Bet
8.35 – Subversive 5/2 4th place (£100 lost) – £100
9.10 – Mythical City 7/4 Winner (£100 win at 15/8) + £187.50
9.10 – Felix De Vega 5/1 3rd place (£50 each/way) – £100

Initial Stake Money – £150
Final Pot – £625

Same result as last year. 6 bets. 4 winners! And a better return on investment from an admittedly much smaller pot. Best still, a decent drinks fund for back in town. Should have gone all in on the last mind. Next year, definitely.


The group headed back to the coach, a few heads light in more ways than one and the party really started to fly. The journey back to Manchester starts to get a bit hazy now but I know we made it to Artisan in Spinningfields where, well, what happens at Betworking, stays at Betworking, I guess. Some of the hardcore battled on to Neighbourhood and the Suburbia launch but some of us (with kids) bailed out.

A great day out, hope you can make the next one.

It’s a Kinder Magic

There’s quite simply no better way to end a week than hitting the great outdoors on a Friday morning and it felt like this fourth Freshwalks event was long overdue after an immense turnout at the end of February.

Effectively a sequel to the Netwalking trilogy that had gone before, the new Freshwalks name was devised to avoid confusion with other similar events and to better reflect the purpose of the day.


I hadn’t been quite this nervous since our inaugural walk back in August but there were a couple of obvious worries the night before. It was our first trek without usual navigator and local Glossop lad, Thom Hetherington, a problem compounded by one or two other familiar and reliable faces on the unfortunate absentees list. Secondly, our regular pub haunt, The Wheatsheaf in Old Glossop, had changed management after Bob and Irene Skupham had moved on. We’d been looked after so well by the Skuphams and had developed absolute trust in their hospitality standards.

Ah well, que sera sera. I’d studied the maps well enough and Diane, the new landlady sounded keen to help on the phone. “Nothing has changed” she assured me. We’d only given 2-3 weeks notice of this fourth event and were relatively surprised to get as many as 26 people signed up. A smaller crowd would be the best way to test the new management first time out I had supposed.

As is now tradition, the early morning Manchester contingent gathered upstairs inside Piccadilly train station at the reliable Carluccio’s where eggs, pancetta & coffee appeared to be the order of the morning. First to join me were the Inleaf team of Daniel and Charlotte Atherton on their first walk with us.

Fifteen people and three dogs (Jess, Sid and Vito) left Manchester on the 8.45am train, excited about the exertions ahead and breezily optimistic about the weather forecast in front of us. The temperate gods would appear to favour your average Freshwalker. We joined the Glossop crew, including another first time walker and ex-pro rugby player, Jonnie Whittle, Managing Director of Lasenby Knox, at the train station café, before a party of 21 walkers set off a shade after 9.30am with undoubtedly a long hard day ahead.


Jamie Helmer and Pete Bridge-Collyns, Managing Directors of ITA Accountants and Cleaning Ventures, respectively, emerged as two natural leaders of the pack as we snaked our way out of the town centre to steeper and more rural settings.

Between the three of us we just about had enough navigational nous to steer us competently throughout the day. And the earlier worries dissipated as soon as we hit the first recognisable trails.

Heading south-east out of Glossop, our initial slog up Worm Stones took us towards the first trig point at Harry Hut. It was a tough baptism of fire for some of the novice walkers as the group opened up a smidge. We briefly paused once or twice on this ascent and there were a good few huffing and puffing faces less than an hour into the day. I shared some little white lies of encouragement as to the task ahead. Positive spirits get legs moving and lungs opening no end.

We shifted eastwards to pick up the Pennine Way at Mill Hill, passing a now expected plane wreckage on our left hand side. This steady climbing was gradually breaking the resistance of a few and providing at least a stern test for the rest. Halfway through the ascent, halfway through the pain was my shared mantra.

After the brief respite of a slight downhill ramble, the killer section of the day was upon his. An extremely steep, borderline scramble to the top of the Kinder Plateau. “Don’t come near me, I’ll swing for you” was Charlotte Chadwick’s (Atlantis Digital) affectionate greeting to yours truly as we stopped for a breather close to the top. Fairly sure she was joking but I didn’t chance it.

The other reason for stopping was that poor Rachel Bell of theEword had gone over on her ankle and was now reduced to mere hobbling pace. Gutsy as anything “Don’t worry about me, I’ll be fine” she confidently declared. Sid the dog was doing a fine job helping to pull her along.

It wasn’t long past noon yet we were now within striking distance of our glorious destination at Kinder Downfall. The last time we visited, the waterfall was doing that remarkable thing of being blown upwards, such was the ferocity of the wind. This was a much gentler and warmer day however.


Kinder Downfall is the sort of place where you could stop all day and peruse the surroundings when the weather is kind. Simply stunning views and the gentle background noise of trickling water is a trusted way to iron out any corporate mental strains.

After a spot of lunch and a generous wedge of scenic admiration, we tactically split the group in two to allow Rachel a small escort back the way we had come. Special mentions for Jim Clarke (The Apprentice Academy) and Dave Greaves (Make Happen) for being such stalwart rear troopers.

My forward party took a longer route, leaving the obvious paths to yomp due north across what looked like unpredictable moorland terrain. It was loads of fun, with deep troughs that needed leaping or climbing into and within about 20 minutes we’d reached a perpendicular path running the edge of the opposite side of the Kinder plateau. The panoramic views across Black Ashop Moor were stunning and the rock formations afforded some spectacular photo opportunities well worth the detour before heading back west to meet the others at our agreed rendezvous point.


It was now just a simple case of the entire group plodding back to Glossop as we virtually retraced steps, all be it with the positive spin of an entirely fresh perspective. Every steep descent provided as much of a muscular examination as the earlier lung-testing respective climb. Weary limbs and tired minds now demanded refreshment as the town of Glossop appeared closer in our sights. Ex-pro footballer, Andy Holt of Digital Next appeared thirstier than most as The Wheatsheaf happily loomed large. I’d promised him 45 minutes max.

Not much later than 4pm, we were met with a warm welcome from Diane, the new landlady who herself was pulling pints of the local Howard Town Brewery ale behind the bar. And once a bag of frozen peas had been sourced for our plucky, injured comrade, conversations started to gather pace. Happy faces greeted plates of home-cooked food leaving the kitchen as energy levels were rapidly replenished. This particular group of walkers had a hungrier than usual look about them and when word got round that home-made cheesecakes (Malteser & Malibu/Bounty) were on the specials board a frenzied cheesecake fever gripped the dining room.

Most of the Manchester contingent headed back on trains throughout the evening but not before a good few rounds of sambucas and many more ales relaxed the vibe and increased the laughter levels.

Another hugely successful day and a route so pretty, yet so demanding it would be sacrilege to not repeat this dose to an expected bigger crowd on Friday 19 June (TBC).



In a modern commercial world where technology gradually reduces our ability to switch off, it’s important you take time to look after your most important client project. That’s YOU. Demanding work and family lives put a strain on most of us and in particular the downwards-facing hierarchal pressure of running a business can be a lonely place. Mental health is an important business issue and our natural resilience can delay obvious reactions to any given situation. Like a time-bomb waiting to go off, stress and anxiety can creep into lives many months later.

Fresh air, fresh perspectives and fresh connections can align at Freshwalks to help alleviate the above pains.

If you are interested in joining a Freshwalks event, please email Michael Di Paola on to be added to the database.

Back To Bleaklow: Snowballs, Sushi & Sunshine

It doesn’t really matter how many events I organise, the night before will always major on excitement and minor on sleep. So I was a touch blurry-eyed, being the first to tuck into a tasty breakfast at Carluccio’s, Manchester Piccadilly, ahead of the third instalment of Netwalking on Friday morning.

I was really looking forward to this one.

Probably because I needed the walk myself. More likely because I now find it very easy to gauge how any particular group will work when put together and this attendee list simply oozed potential. Not many other occasions could bring together people from so many different facets of Mancunian business life. Who’d have thought Franco Sotgiu, owner of Solita Restaurants and at least a gazillion other ventures would make a ‘networking’ event?

Impressively, over half the original bunch were in the mix, there to guide and prompt nervous first-timers who themselves had generated enough excitement in the days prior. At the front of this mob, Glossop’s very own Man of the Year, and our tour guide, Thom Hetherington (Northern Restaurant & Bar / Buy Art Fair). Originally, it had been Thom who cajoled us towards the Dark Peak with the promise of an accessible base, stunning scenery and great pubs.

There were also dogs. Lots of dogs. And sorry, I should really know all their names by now. But a huge bow-wow to Dandy, Claude and of course, Jess.

Around half the overall group eventually boarded the 9:46am leaving Manchester Piccadilly. The abiding memory of this train journey out to Glossop is a combination of school-trip style giddiness and dog aggro. A quick spot of segregation ended the bone wars and peace was restored.


We arrived in Glossop on time to meet up with the rest of the gang who’d driven up or lived locally. After enjoying a quick brew in the train station café and a Danny Franks (SBS Networks) organised team photograph, we were off. More or less on schedule.

To look organised, I counted heads as the troops filed through the back streets of Old Glossop in the direction of more rural surroundings. I was pleasantly surprised with the low absenteeism rate as 45 of us started the trek. And even more surprised that the weather had come good. Chilly yes, but dry and with a hint of sunshine peeking through the clouds.

The planned route bore more than a passing resemblance to the inaugural Netwalking day back in August. A subtle tweak being to adopt a route north out of Glossop, heading past Glossop Low to give spectacular views down to the Longdendale chain of reservoirs.


Given the numbers and diversity of walking speed, it was no surprise how much the group stretched out across the initial steep ascents of the day as we snaked our way towards our primary target of Bleaklow Head. Thankfully, patience at the front meant it would come back together every half an hour or so.

A mile or so shy of the peak, we found a decent spot for lunch and being Netwalkers, this wasn’t simply a case of some egg butties as Holly Moore (Make Events) reached for the sushi, stopping just short of popping open the champagne.

At 633m, Bleaklow Head is officially a mountain and stands the second highest point in the Peak District. The snow still resting in places, despite the sunshine, was proof enough of the air temperature and the temptation to throw snowballs proved too much for some.

For the majority of our netwalkers, reaching the summit was a significant physical effort and something to celebrate as a group.


An appropriate moment now to highlight a key takeout from the day. The hills are a great people leveller. Away from the hustle and bustle of the city, business cards and job titles couldn’t be more irrelevant. Despite the impressive seniority of the group with over 30 of the 45 at CEO, Managing Director or business owner level, no such divisions mattered here. Sure, some sage advice was being passed from senior bods to more precociously titled attendees. But energy, potential and hunger was being absorbed in reverse. Everyone contributed.

From Bleaklow, we picked up the same route as the first Netwalking event, cutting off the Pennine Way to experience the stunning Higher Shelf Stones and the crash site of the US Air Force B29 Superfortress ‘Overexposed’ where 13 people lost their lives in 1948. In this most surreal location, you really need to take a moment to appreciate the sense of loss.

The route back into Old Glossop thereafter is quite straightforward, following the ancient Roman road, Doctor’s Gate along a magnificent valley. There’s a few hairy moments on the descent but everyone made it across the trickiest section in one piece, despite some vertigo sufferers and frisky pooches.


As always, as Glossop loomed large around 16:30, the usual suspects were to be found cracking open handy little tins of Gin & Tonic. Who’d argue with that? Thoroughly deserved. Though I kept my own hipflask intact, depriving myself until the ultimate reward of that first pint. Oh yeah.

And finally, we landed back at the welcome warmth of The Wheatsheaf where Bob & Irene Skupham and team were ready to feed and look after us. This cosy traditional village pub quickly filled up with our thirsty crew. I sat outside with my feet in a bucket of hot water, to the amusement of others, after an argument with a deep bog. But what a way to enjoy your first pint. Thanks for that go to Mick Howard (Urban Bubble).

With more punters wanting grub than dining spaces on tap, it was going to be a task and a half to organise the food pouring out of the kitchen. So step forward Jess Wilkinson (Weber Shandwick) who ably assisted and co-ordinated various plates of delicious home-cooked food to their rightful devourers.

Before the serious drinking session started, beautifully chaired as always by Steve Bottomley (Sagacity), I thought it best to do something useful with the amazing range of outdoor clothing, kindly donated by the fantastic team (thank you, Thomas Coxon) at Sprayway UK, only based up the road in Hyde.

I laid the gear out and requested a nominal donation of £10 per item to Glossop Mountain Rescue in return for a pick of the products on a first come, first served basis. Jim Clark (Apprentice Academy) deployed every last drop of his market trader skills to shift all the clobber and raise £120. Del Boy would have been proud.

The night went on and on. Aside from those already mentioned, special mentions go to Richard Gahagan (We Are Adam), Matt Smith (BDB Marketing), Will Jarvis (MRJ) and Jen Smith (JMW Solicitors) for keeping the Netwalking spirit going through to more or less last orders.

Also a huge thank you to Julie Wilson (Rule 5) who works actual magic with filters and Danny Franks whose excellent photography I’ve used within this blog.

But in truth, a huge heartfelt thank you to ALL attendees. Every single one of you made a stunning contribution once again to a fabulous day.


Why go Netwalking?

The exercise, scenery, fresh air and lack of distraction allow the brain to function at much higher levels than a normal working day. Furthermore, the tangible solitude of the Peaks facilitates a much deeper level of intimacy with fellow attendees than a city-centre hotel or bar can afford.

Running a business can be a lonely place. Stress can creep up on anyone and we all owe it to ourselves to have a release. Netwalking creates this escape from the rat-race allowing proper time to consider personal and business direction. It’s a chance to make game-changing strategic decisions and have the opportunity to bounce them off others. It works.

If you are interested in attending future events, please contact Michael Di Paola at Studio North on and I will add you to the database.

Final thank yous & highlights:

Amy Shapiro for saying I looked so outdoorsy. Blush.
Jen Smith & Sarah Wilde for complimenting my calf muscles. Double blush.
Most Beautiful Hands: Dave Hardy
Gutsiest Move: Lisa Ashurst for defying vertigo fear
All The Gear: Gary Chaplin
No Idea: Will Jarvis & his Mountain Rescue Bell. LOL.


Cheltenham Festival 2015 Preview

Cheltenham Festival – Day One


The opening day of the Festival might well be christened Willie Mullins Day such is the likelihood of sheer dominance by the Irish trainer. Any semblance of value disappeared over the horizon a couple of months back but it really is hard to see past a Douvan, Un De Sceaux, Faugheen & Annie Power four-timer. There’ll be plenty still loading up at current odds of close to 20/1. Every chance one will flop so a safer recommendation is to cover trebles & upwards and still make profit if one lets the stable down.

Supreme Novices

Douvan looks another superb novice prospect and is taken to follow stablemate Vautour’s success 12 months ago. We’ve not seen the full range of gears yet and the impression is that we might not have to, even in this ultimate test of novice hurdling. L’Ami Serge looks a rock solid each way bet to nothing at 9/2 and will be included in my each way festival multiple. Mightily impressive last two runs and has the master craftsman, Geraghty in the saddle. However, my value pick is Identity Thief, Gigginstown’s likely leading contender. Currently widely available at 33/1 ahead of this weekend’s outing in the Deloitte Novice at Leopardstown.

Recommend: Douvan in multiple win bet & L’Ami Serge in multiple place bet & Identity Thief 1pt E/W at 33/1


Surely this is the magnificent Un De Sceaux versus the fences. Despite no experience up the Cheltenham hill there appears to be little hope for his rivals save for a repeat of his fall at Thurles. His last six completed races in Ireland have seen winning margins of 15L, 12L, 16L, 53L, 29L and 13L. Sprinter Sacre’s heir apparent in waiting.

With Vautour likely to head for the JLT and Josses Hill not really convincing so far this season, Vibrato Valtat appears the outstanding each way value bet of the race. He’s proved a tough nut to crack this season and I’d expect a solid run from the Nicholls horse. Widely available at 14/1, he should have enough to make the place money.

Recommend: Un De Sceaux in multiple win bet & Vibrato Valtat 1pt E/W at 14/1

Champion Hurdle

What looked like it would be a vintage year for champion hurdlers at the end of last season has been reduced to a handful of serious contenders.

The top two in the market look solid. The New One, arguably could have won this race 12 months ago, save for being hampered by the tragic demise of Our Conor. He finished like a winner and despite the fact he sometimes takes a furlong or two to go through the gears, it’s difficult to see The New One finish out of the top two in strongly run race. But Faugheen looks the real deal. Impressive over further, winning the Neptune last season, Faugheen still has the acceleration to win a race of this nature. His lack of action against the top contenders might be a concern for those backing at odds around evens but as long as the jumping holds up under the pressure of a serious championship race then I’d take Faugheen to win this by at least a couple of lengths under Ruby Walsh.

There’ll be plenty of racing fans who’d love to see Hurricane Fly maintain outstanding seasonal form and recapture his old crown but Cheltenham doesn’t play to his strengths and I suspect the legendary champion will do well to make the place money. Jezki has been in the Fly’s pocket all season but last March is still fresh in the memory and there’s every reason to believe we’ll see the best of him on the day. Barry Geraghy is 5 wins from 5 races on the reigning champ and if he takes the mount I’d expect Jezki to be a value each way call at 6/1.

But an even better value bet might be Arctic Fire at 16/1 who hasn’t been running too far behind Hurricane Fly in Ireland this season and eventually finished in front of Jezki last time after a poor jump at the last by his rival. He ran a great race in the County Hurdle last year, finishing second and has age in hand on his rivals which might mean there is still more to come.

Recommend: Faugheen in multiple win bet & Jezki in multiple place bet & Arctic Fire 1pt E/W at 16/1

Mares Hurdle

This time last year, Annie Power was the princess of National Hunt racing. Unbeaten and cited as a Cheltenham sure thing wherever she was destined to race. In the end, Mullins sent the mare for the World Hurdle and despite looking all over a winner, she didn’t quite stay the 3m. Back down to 2m4f it’s hard to see a chink in the armour. I’d be concerned about her not being seen on course since last May if it wasn’t for the record of ex-stablemate and champion mare, Quevega.

Unless the market vibes are poor, Annie Power is a Festival banker in the absence of a challenge from any other truly top class mares. The suspicion remains that she could hold her own in either the Champion Hurdle or the World Hurdle. That’s easily good enough to win the Mares with possibly as much as a stone in hand.

Recommend: Annie Power in multiple win bet

Cheltenham Festival – Day Two


Champion Chase

I have to take on the top two in the market, both proven champion chasers. But both have had recent times seriously disrupted by problems, especially the mighty Sprinter Sacre who did as well as could reasonably be expected on his long-awaited comeback. But Cheltenham will be more demanding yet and while it’s too soon to write off the best 2m chaser of his generation, he looks a risky proposition. At 11/4 I’m still tempted but I think it might be a case of extreme outcomes. Either a gutsy, return in a blaze of glory, victory or Barry Geraghty will take it easy and pull him up if the race goes against him.

It’s difficult to know what to make of Sire De Grugy. His imminent comeback run will tell us more but again the absence is worrying and he’s not quite the force Sprinter Sacre was in his pomp. Dodging Bullets has really been the most consistent two miler in the UK on this season’s evidence and looks a solid EW proposition at 9/2. But better value lies with Champagne Fever who always seems to come good at the Festival and if indeed he heads for the Champion then both the 8/1 or 7/1 NRNB seem decent bets.

Further out in the betting, Uxizandre still catches my eye at 16/1 (14/1 NRNB). He comfortably took care of Dodging Bullets earlier in the season and despite flopping in Ireland can bounce back and repeat his fine run of twelve months ago.

Recommend: Dodging Bullets in multiple place bet & Champagne Fever 3pt E/W at 8/1 & Uxizandre 1pt E/W at 16/1

Royal & Sun Alliance Chase

Unlike the Champion Chase, only the top two in the market interest me. Don Poli will be shorter on the day for whichever race he starts of the 4m race on Tuesday or the RSA. It’s hard to call which race he’ll go for so is best avoided for now and picked up at the likely shorter price once intentions are confirmed. He’s a serious player and will be difficult to beat. Kings Palace was one of the biggest disappointments of the 2014 Festival in the Albert Bartlett but is expected to leave that form well behind after some outstanding novice chasing form this season. A course winner, sensibly priced and is a decent EW punt. I’d cover him now at this price and then back Don Poli to win, if he turns up.

Recommend: Kings Palace 3pts E/W at 11/2

Cheltenham Festival – Day Three


 JLT Novices

I didn’t really expect Vautour to be lining up in this race earlier in the season when hacking up on his chasing debut. I think Vautour, outstanding in last season’s Supreme, is the ‘value banker’ of the Festival at 3/1. For some reason, Un De Sceaux’s fall has been wiped from the memory bank yet observers are scrutinising Vautour’s error that led to him finishing behind Clarcam on his penultimate race.

He has a fine rival in Ptit Zig who has been in brilliant form but it’s difficult to see the Irish raider being beaten if the jumping holds up. Willie Mullins described him as being on a different level to Faugheen when hacking up last March. Same again will be enough. I can’t ignore Ptit Zig either at odds of 4/1 and I’d also be interested in some each-way multiple action. Or dutch the pair in win combinations that will pay odds against.

Recommend: Vautour in multiple win bet / Ptit Zig in multiple each-way / Dutch bet 10pts split between the two.

Pertemps Final

I also like the look of Edeymi in the Pertemps Final who looks to have been placed shrewdly this season after a long lay-off with a view to racing off the same weight as when runner up at the Festival in 2012.

Recommend: Edeymi 1pt E/W at 14/1 with Bet 365

Ryanair Chase

This looks one of the most open championship races despite last year’s winner, Dynaste missing out due to injury.

The favourite is solid enough. Don Cossack has come on massively this season and has looked progressive all along. After falling in the RSA last Festival, I’d only be concerned about the hustle, bustle and intensity of a championship race keeping him out of the places. Other than the favourite, Cue Card has every chance of returning to the sort of form that saw him win this race comfortably two seasons ago. His Cheltenham record is outstanding, the Festival in particular, and he warrants attention at 7/1 in the betting.

Taquin Du Seuil was touted as a Gold Cup hopeful earlier in the season and off the back of a poor run and some problems has been largely forgotten about. Ahead of a return at Newbury this weekend, there might still be value about him to run a repeat of last season’s JLT victory. He won’t be 16/1 if he wins the Denman.

Recommend: Don Cossack 3pts E/W at 4/1 & Taquin Du Seuil 1pt E/W at 16/1

World Hurdle

Looks a competitive renewal with question marks hanging over some of the main protagonists. The favourite and last year’s impressive winner, More Of That has only raced once this season and did so badly. At the moment, he is best avoided. Rock On Ruby’s stamina is unproven, though a gutsy battler and likely to give it a best shot. It’s difficult to see what Zarkandar can do any different to last season. Saphir Du Rheu seems the most solid option of the leading contenders in the market at 7/1 after outbattling Reve De Sivola in receipt of weight last time out. With that his first run over 3m and the prospect of better ground come March, it’s likely there is more scope and he seems a solid each way proposition.

However, David Pipe’s Un Temps Pour Tout ran a fine comeback race only a couple of lengths back in the same race (all be it with a slight weight advantage) having been well backed beforehand. I fancy major improvement and sense exceptional race value at 16/1. He’ll come on fitness wise and with only seven races on the clock has bags of progression in hand.

Beat That flopped on his seasonal appearance over an inadequate distance but if race-fit could prove equal value to the Pipe runner. The Henderson charge looked a champion at Punchestown and Aintree last and may just be an viable alternative.

Recommend: Saphir Du Rheu in each way multiple & Un Temps Pour Tout 2pts E/W at 16/1 & Beat That 1pt E/W at 16/1

Cheltenham Festival – Day Four


Triumph Hurdle

Nicky Henderson dominates the market with clear favourite, Peace and Co, Hargam and Top Notch all impressing this season. The first named is quite rightly the favourite and has been scintillating to date but is too short for a race of this nature. Irish firm, Paddy Power are best priced 2/1.

Backing Willie Mullins second string has been a profitable strategy this season and though Kalkir seems like he’ll be the ride of Ruby Walsh, I’m going to select Dicosimo who is best priced 25/1 and comfortably beat some good yardsticks at Gowran Park under a Walsh ride. With expected improvement he could get very competitive and challenge the Henderson dominance.

Recommend: Dicosimo 1pt E/W at 25/1

The Gold Cup

The favourite, Silviniaco Conti sets the standard. Though there’s about half a dozen others who could win the Festival showpiece, one suspects any horse that finishes ahead of this season’s best chaser will prevail. Conti looks rock solid in a place accumulator and will surely be there at the finish. Road To Riches and Many Clouds are progressive types who could yet go onto greater things but I’m not sure the March ground will suit the latter and the Irish runner is unproven over further than 3m and Cheltenham.

It’s hard to think that the last two Gold Cup winners, Lord Windermere and Bob’s Worth, finished in the last two places in the Lexus. And that the latter went off 5/2 favourite that day yet is now 16/1 to repeat his thrilling 2013 success. He loves Cheltenham more than any other horse in training and wasn’t exactly disgraced last year when only 4L off the pace. For this reason, I’d overlook the poor Lexus run and cite the Henderson warrior as decent each way value.

For Lord Windermere’s part, he might have finished in a poor position, but he ran 11 lengths off the winner in the Lexus, exactly the same as the previous year behind Bob’s Worth. I wouldn’t be discounting.

But searching for value digs out two other contenders who I propel to the top of my shortlist. It might be at least a year too soon for Djakadam but his progressive profile means he can’t be ruled out from thinking at 16/1.

However, I have a nagging feeling that Holywell has been laid out for the Gold Cup and am happy to back each way at 14/1. He has won at the last two Cheltenham Festivals and was simply stunning at Aintree last Spring, when he seems to come into his own.

Recommend: Silviniaco Conti in place accumulators & Holywell 2pts E/W at 14/1 & Djakadam 1pt E/W at 16/1


Netwalking to Bleaklow

The day had arrived. I attend and organise plenty of events but I’d really been looking forward to this one. Netwalking or Soxy Netwalking (the Business Club with Altitude) as Michael Taylor had originally christened it, was finally upon us.

Here we were, ready to cajole many a soft urban backside up the unforgiving slopes of the Dark Peak, from Glossop to the harsh moorlands of Bleaklow. Would we all survive?


Days like this are often shaped by the people involved and I was quite excited by the group we’d put together. A healthy cocktail of sectors, seniorities and personalities with a few unknown ingredients within. Brilliant. I could see so many obvious and mutually beneficial potential relationships yet wanted to let these unfurl organically throughout the day, rather than force anything.

Like others, I’d spent a few days pondering various weather scenarios and clothing choices but now, we were simply ready to ramble. Hail, rain or shine. The last being highly unlikely.

Breakfast at Carluccio’s

The first official designated meeting point for half the inaugural Manchester Netwalking crew was Carluccio’s at Piccadilly. The rest would head straight to Glossop and meet us off the train.

It was a cracking start to the day as coffee flowed freely and shiny new boots with labels still attached were compared. Gary Chaplin was always going to win any competition involving coffee and labels mind. Stomachs were then grease-lined with various breakfast combinations of eggs, pancetta and mushroom, before we all made our way over to Platform 2.

Everyone who should’ve been on the 9:46am out of Piccadilly made it in time, including Jim Clarke’s (Apprentice Academy) dog, Jess who would later prove to be one of the stars of the day.

The odd hangover aside, spirits were as high as I’d hoped. With the likes of Sam Jones (Tunafish Media) and Gary chirping away, it was unlikely to be a dull journey and so it proved. The highlight being Sam’s physical interpretation of ‘LOL’ – he has many apparently but demonstrated his favourite three to the group, mostly involving L shaped hand motions.

Meeting the Glossop Crew

As we disembarked at Glossop train station, the entire group was finally together (and that’s how it would stay). The Glossop meet-up crew were all present, ready… and seemingly dressed much warmer than the Manchester crowd.

What did they know, we didn’t?

You could now sense the shared common purpose amongst this cheery, optimistic group of twenty-six. The excitement levels cranked up a notch and after a few last chance saloon toilet visits, a quick clap of the hands from yours truly and bang, we were off.

The ‘netwalkers’ were supremely led from the front by Glossop’s finest, Thom Hetherington (Holden Media), who’d originally championed the very idea of us trekking out from this part of the world. Now, this was hardly an Olympic bid process but Thom pitched Glossop perfectly. There was plenty to live up to.

Bleaklow, here we come.

Once out of Old Glossop, the first section of the day up the grassy, then heather, slopes of Lightside gave a few of us an initial baptism of fire. It was steep, it was lung-bursting. It was saying “Michael, you really should have stayed in last night, you idiot.”


As chests beat harder and legs moved into gears, intentionally reserved for later on, I’m sure at least a couple in the group were thinking how on earth they’d sustain a predicted six hours of this level of intensity.

Layers were being removed and added all along the nearly single file gang as we tried to adjust to the evolving body temperatures. Sweat on, sweat off tactics, I described it.


The next section was unquestionably the first but certainly not last ‘exhilarating’ experience of the day. As we navigated a route that took us very close to a sheer drop on the right hand side, the dangers were partly negated by the fiercest of winds blowing us in the direction of safety. Concentration required for sure but the entire group navigated safely.

Best of all, the few of us (who’d partied the night before) quite literally had our hangovers and tiredness blown away by the ferocity of the wind. Once we entered less-exposed territory and could sense-check our feelings, the additional blast of oxygen had worked it’s magic. All of a sudden, I felt on top of the world, as we continued our ascent.

It wasn’t much further until the most perfect of lunch-stop locations. ‘School-tripesque’, as wonderfully described by Julie Wilson of Rule 5 (who is responsible for most of the photos used here). We were only ninety minutes in but it made complete sense to take advantage of this sheltered, rounded semi-amphitheatre of carb-loading and conversation. And we wouldn’t be Soxy Netwalkers if there weren’t some PR and legal types gorging on sushi instead of egg butties.


With the harsh realities of the moors only just ahead of us, all of a sudden, the stark contrast between the togetherness of the group and the solitude of the landscape began to really strike me.

Hitting the Peak

Refuelled, we continued our mission towards Bleaklow, the second highest point in the Peak District, We were lucky. The rain kept it’s distance long enough for us to trudge through the peat bogs, without too much fuss, to the flat summit. Visibility never became an issue and we had the added motivation of being able to see our target rocks the whole time.

The summit was a genuine moment to cherish. Admittedly, Bleaklow is no Snowdon, let alone an Everest but it didn’t matter to this group. On this day, it was OUR Everest.

After some reflection time, we then intentionally headed for the quite remarkable sight of the locked in time, plane wreckage of a B-52 Superfortress that crashed there in 1948. I could only imagine this place on a misty day, but it was still a haunting vision of a past tragedy.

The day was now poised to go rapidly downhill (if only in altitude) but a quick peak over Higher Shelf Stones was one final lofty necessity. More wind. More awe-inspiring views. And chiselled names in the rocks dating back hundreds of years, another impressive feature. We should’ve stayed a bit longer but in truth we were now racing against the bad weather moving in.

The descent back into Glossop was a glorious trek along an old Roman route, called Doctor’s Gate. Stunning valley views, the background sound of trickling streams and none of the earlier navigational worries.


After the ‘tricky to talk’ initial gasp-inducing and windy sections, it was becoming increasingly easier to move up and down this human snake of walkers and chat freely. The group would oscillate back and forth like a coiled spring, with serial pacemakers forging clear, but always then happy to drop the pace and regress back into the group. It was an impressive feature of the day that all twenty six knitted together so closely.

As we approached the outskirts of Glossop, the lovely Yorkshire gals, Jessica Wilkinson (Weber Shandwick) and Kirsten Duffill (DAC Beachcroft) truly stepped up to the plate with their pre-meditated gin and tonic planning. Oh, they knew.

Close by, as though trained to be in these situations, myself and Gary Chaplin lapped up the spare can like it was our first taste of liquid in months. A can of gin and tonic never tasted so good.

Destination Pub

Within minutes, we were back in Old Glossop, a quick kiss of the pub doormat later and the troops had arrived at their destination. An hour ahead of schedule quickly translated to an extra hour of supping. And what supping it proved to be. The Wheatsheaf in Glossop is a fine pub with a fantastic landlord. Some cracking pints of ale and as it transpired a little over an hour later, food to match. Many of the group opted for Steak & Ale pies, others the award winning Sausage & Mash. All hearty fare and there were a good few sticky toffee puddings flying about the place too.


The magic moment the heavens opened not long after we’d found the warmth of the pub will remain with me for a long time. Many of the group stayed for hours, embracing the local hospitality, digging even deeper with each other and further prolonging this fantastic day.

A huge thank you to Michael Taylor for planting the seed of an idea and Thom Hetherington for his all-round outstanding ‘Glossopness’ and leadership skills in the hills.

Other special mentions go to Chris Marsh (UKFast) for capturing the day so well on his camera and for being a true gent alongside Nigel Sarbutts (Local Brand Partners) as rear group marshalls.

But equally, a huge thank you to ALL the netwalkers. You all contributed energy, optimism, humour and warmth. I’m truly privileged to have spent the day with you all. Till next time, comrades.

Cheers MDP

PS. We’re already planning the next day out, potentially October. Probably Glossop to Kinder this time. Let me know if you’re interested and I’ll add you to the email list.

How to get TwitFaced!

With four nights to go until the tenth and best instalment yet of TwitFaced I thought it might help some first time attendees if I provided a few simple pointers on how to make the most of the evening.


1. Check who’s going

There is a public listing of all #TwitFaced attendees on the Eventbrite page. (You might have to look at the desktop version mind & Eventbrite has recently elected to hide surnames) Yes, that’s a lot of names to browse through but perhaps worth a quick look beforehand. Might be someone there you’ve tweeted with before but haven’t met in real life? Say hello and pre-meditate meeting up.

“@AlanPartridge Hey Al, see you are at TwitFaced on Friday… must get you a drink for that recommendation! See you there mate.”


2. Invite someone who isn’t.

The founding inspiration behind TwitFaced was a genuine desire to meet the actual people behind so many fabulous Twitter profiles. In our experience, this is a positive interaction far more often than not. Every event, this still happens.

If you’ve been tweeting with someone for weeks, months or even years, yet have never met, invite them to TwitFaced and take the ‘Tweet to a Meet’.

We’ve seen so many amazing personal and business relationships develop as a consequence. You want to harness the real power of social media? This is it right here.

“@PaulineCalf Alright Pauline, what are you doing Friday? I’m off to that TwitFaced at Lock 91, fancy it? Be good to meet up after all this time.”


3. Pace yourself

We appreciate there is a certain hype surrounding TwitFaced. At times in the run up to the event itself, it feels like Manchester is ready to explode through it’s desire to get TwitFaced and party hard. We’re not entirely detached from this hype and clearly part of our DNA is to continue Manchester’s great history of ‘work hard, play harder’. From Ben Lang’s Music Hall in Victorian times right through to the Hacienda, the people of this great city have seen tough midweek times yet always found a release at the weekend. Though we don’t quite encounter the same hardship faced by Victorian mill workers we continue that weekend tradition.

But have a responsibility.

So it’s best you get something decent to eat beforehand and a pint or two of water throughout the evening will also help post-TwitFaced hangover recovery. The team is also here to make sure you get home safely. Please do not hesitate to grab one of our team if you are either feeling over-indulged or are worried about getting home. Do NOT leave TwitFaced drunk alone, we are more than happy to arrange and sub a taxi home if need be. PS. It’s also a good idea to ensure you come out with a fully charged phone.


4. Get involved

We appreciate that TwitFaced isn’t for everyone. Generally speaking, it works well for most genuine people who behave in real life as they do online and enjoy meeting others. If you turn up on your own or in a group, order some drinks and then go and hide in a corner all night, it’s unlikely TwitFaced will really work for you. Hopefully you’ll still have a good night but there’ll be something missing.

Avoid this, by following the first two tips above. But failing that, let us know if you want an introduction to someone who we think might be a good match, especially if you plan to come on your own – plenty have done so! We’ve helped people like this at every event so far and take pride in our fantastic audience that there’s always someone on hand to help a new attendee feel welcome.

By the final days of the Hacienda and the Stretford End, these two great Mancunian institutions were pale shadows of their great former selves. Why? Because people expected to turn up and be entertained. The moaning fan stood there in silence wondering why the atmosphere was so poor. YOU are part of the entertainment. We need YOU to say hello. We need YOU to play a game. We need YOU to dance. Get involved and really understand what getting TwitFaced is all about.


5. Share the experience

To be honest, most of you do this already anyway. We’re truly humbled by some of the positive feedback we’ve received thus far and the gradual outburst of social commentary on the Saturday after each and every event has I suppose been what makes all the effort worth it.

If you’ve not had an amazing time, please also let us know. We aren’t perfect and make mistakes but need to know what isn’t right to put it so. Ideally, we’d deal with this more privately but we respect the social space and can’t have it both ways now can we!


6. Follow up

After the night, there’ll be many, many memories. Some will be hazy recollections of conversations or dance moves. Others will be embarrassing photographs doing the rounds long before you’ve crawled out of your duvet.

TwitFaced is just the beginning, the ice-breaker. Use the following weeks and months to follow up with a coffee or a more relaxed drink after work. Even if you missed the chance to catch up in the crowd, make sure you follow up and extract maximum value from the evening. Lots of fun yes, but there is a clear rationale to connect people in as relaxed a format as possible. Milk it.

“@DavidBeckham Gutted I missed you on Friday fella, fancy a brew next week instead or are you going to that exhibition?”

Really hope these tips add some value and offer some insight into the world of TwitFaced. Hopefully, I’ll see you at Lock 91 on Friday night where the party starts at 18:30 and is expected to go on till late.

Thanks MDP

TwitFaced 10 takes place at Lock 91 in Manchester City Centre on Friday 12 December. There are still a handful of tickets left priced £11 (excluding Eventbrite fees) available here.

Betworking? You betcha.

More like wetworking! commented one wag on the eve of the inaugural #Betworking event at Chester Races. With sunglasses popped firmly back in cases and golf umbrellas dusted off, nearly fifty of Manchester’s finest were ready for a day out to remember in the historic Roman city. I couldn’t bloody wait. Love the races I do, hooked as long ago as 1981 (as a five year old!).

After months of cajoling the troops and planning the detail, it was very much the weather dictating pre-race chatter. For the racing veterans, would the forecast rain affect the going? For the ‘fashionistas’, would it ruin the hairstyles and change the all-important look.

Yet come Friday lunchtime, seemingly the lovely girls had dismissed the local Mancunian drizzle with nonchalant ease as one by one, they arrived at Grand Pacific looking absolutely stunning in a diverse assembly of summer dresses.

And the blokes weren’t too shabby either. Marc Yaffe (JMW Solicitors), Paul Yates (Online Ventures Group) and Ashley Williams (Neighbourhood) all upholding the now legendary three-piece tradition. Gary Chaplin, Chris Marsh (UKFast) and Carlos Oliveira (Shaping Cloud) equally dapper yet it was Danny Rodgerson (Brabners) pushing the boundaries in pastel who stood out.


After a welcome glass of fizz and buffet lunch from the excellent Australasia team, this stellar Mancunian cast was assembled and ready to ‘betwork’ in style. Aside from my own worries about the potential unreliability of coach drivers, there was a lovely relaxed mood about Grand Pacific. Absolute vindication of dragging everybody out of the Friday rat race for an afternoon. As it transpired, both coaches arrived in Spinningfields on time and after dealing with the slight curveball of the second bus refusing to allow our bought alcohol on board, we set off in good spirits.


Our 32-seater coach was bubbling, with drinks and conversation both in full flow. After some light traffic, we arrived at the course in good time where eventually the entire group was reunited in our chosen Finishing Post section.

We were greeted by some welcome drinks kindly provided by Chester-based law firm, Aaron & Partners. A huge thank you to Chris Longbottom and Scott Hadden for arranging these for our group. They went down an absolute treat. Due to the weather, the course was quiet… much quieter than I’d expected, but in a way, this helped to foster a sense of intimacy among us. And better still, we more or less commanded the undercover centre of our own al-fresco reserved tables section. It was quite relaxing sipping Pimms, watching the light drizzle fall around us.


Anyway, to the important business, the evening’s racing and as a collective group, we hit a purple patch. On the coaches earlier, I’d collected ten pounds off everyone who wanted to be part of my ‘Betworking Syndicate’. With £400 in hand, I set about a strategy to give everyone a financial interest across all the races…

6:20 1st Disavow 13/8F (backed £100 to win 3/1) +£300
6:50 3rd Alpine Storm 15/2 (backed £50 E/W 5/1) level
7:20 1st Cosseted 6/4 (backed £100 to win) +£150
7:55 1st Big Johnny D 9/2 (backed £50 to win 5/1) +£250
8:30 4th Caramack 5/1 (backed £50 E/W) -£100
8:55 1st Buredyma 2/1 (backed £200 to win 7/4) +£350

Total £950 profit


Oh yes, it was definitely time to party on the winnings! At least 30 of us piled into Neighbourhood back in town and having bumped into a few more souls who couldn’t join us at the races, we celebrated into the early hours with a hardcore contingent partying on over at Liars Club. The MRJ Recruitment lads, Jody, Ashley and Will among those last standing. One unnamed dirty bastard even finished off the night with a kebab (burp).

A most enjoyable day and night out and genuinely humbled to introduce so many people to each other for the first time. And equally so many to a new sport. Hopefully, there’ll be a sequel. Hell no, there WILL be. Let me know if you want in and I’ll pop you on the invitation circular when it’s ready.





Viva Mondiale!

Ten of my favourite World Cup memories. Slight Italian bias. And a slight nod towards my ‘golden era’ of 1982-1990. I’ve tried to capture the colour, the emotion, the sounds and the skills of the greatest football competition in the world. Bring on the Jogo Bonito baby!

(1982) Italia 3 Brasil 2 – Oh, that Zico swivel as he plays in Socrates. Football made in heaven. But Paolo Rossi punishes the last great Brazilian side with a clinical masterclass of goal-poaching.

(1982) Marco Tardelli. No further comment necessary. The defining image of ANY World Cup.

(1986) ITV’s classic 1986 Opening Credits – Aztec Gold, later to become the theme tune for Saint & Greavsie.

(1986) There was simply so much beauty in the 1986 World Cup but I’ve picked Careca’s goal v France in the quarter final. It represents for me a perfect fusion of the old Brazilian samba style of playing and the modern explosive game of pace and power. This was a nation at a crossroads in how it plays and Brazil have never quite been the same since. Antonio Careca was a top striker, vastly underrated in the history books.

(1990) New Order – World in Motion – Twenty fours year on and still THE definitive England World Cup tune from Manchester’s finest.

(1990) The BBC ‘Nessun Dorma’ Opening Credits. Goosebumps stuff.

(1990) When Roberto Baggio lit up the Stadio Olimpico, Rome with the goal of the tournament. This marvellous Italian side was so unlucky not to win that World Cup and arguably a better side than the teams of 1982 and 2006. Without doubt, defensively, the best I’ve seen in my lifetime.

(1998) Zidane, a virtuoso final performance. It’s easy to forget the imperious Frenchman given the modern day overload on all things Ronaldo and Messi. But ZZ did it at the highest level for both club and country. The finest midfield player of a generation.

(2006) Cambiasso. The quintessential team goal. Brilliant play by the entire Argentinian team cutting through Serbia like butter.

(2006) Just listen to Fabio Caressa’s commentary on the outstanding match of the 2006 tournament. Just look at Fabio Grosso. This is football. Pure unadulterated passion. “Andiamo Berlin”

Hope you enjoyed? Let me know if you agree or have favourite or defining moments of your own.

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